£7.99 Back for Every £1 Spent on Meta: Inside a Three-Year Partnership That’s Beating the Industry Standard
We’ve been working with this client for a few years now. They’re a UK ecommerce brand selling directly to consumers in a market that most people have never had to think about buying into before. That matters because it means every single ad isn’t just trying to win a sale. It’s often the first time someone has even considered that such a product exists. That’s a much harder job than selling something people already know they want, and it’s exactly why we’re proud of where these numbers now sit.
Right now, for every £1 this client spends on Meta ads, they’re getting £7.99 back. To put that in perspective, the typical benchmark for Meta ad campaigns is between £2 and £4 in return per £1 spent. This client is running at roughly two to three times that, and it’s not a one-off month. It’s where the account is consistently performing.
Results like this don’t happen without a team that really knows what they are doing. They happen because we’ve taken the time to learn exactly who this client’s customer is, what stops them from buying, what makes them come back, and how their business actually moves through the year.
What’s actually behind the number
There’s no single trick behind a high ROAS like this. It’s the accumulation of a lot of unglamorous, consistent work.
High-converting creative sits at the centre of it. In a niche market like this, the ad itself often has to do the job of introducing the product and explaining why someone needs it, all before it’s earned the click. Creative that doesn’t work gets cut fast, and creative that does gets built on.
Continual optimisation means the account is never left to run on autopilot. Budgets, audiences and placements are reviewed and adjusted on an ongoing basis.
Reviewing and adjusting strategy based on results keeps the account on track. If something stops working, we don’t wait for a scheduled catch-up to change it. The data tells us what to do next, and we act on it.
Clear communication with the client means they never have to wonder what’s happening in their account or why. Wins get shared, so do the harder conversations, and decisions get made together rather than in isolation.
And because ads can only do so much once someone lands on the website, we’ve also fed back recommendations for conversion rate optimisation, helping turn more of that hard-won traffic into actual sales.
If you want results like this
If you’re running an e-commerce business and your Meta ads aren’t returning anywhere near this, or you’re just not sure what your actual return per £1 is, that’s a conversation worth having.
Book a free discovery call with us, and let’s talk about what’s possible for your brand. [Get in touch here.]