Social media for Accountants

Laura Faragher

Looking for help to promote your accountancy practice online? Would you love to grow your client base? I’m Laura, a Facebook Ads Specialist, and I love helping accountants promote themselves on Facebook and Instagram, so they can concentrate on what they do best – the accounts!

Here’s Dawn, one of my accountancy clients who runs her own accountancy practice offering accountancy, business advisory and audit services:

“After trying my best with my company Facebook page, I found it really difficult to write posts and keep on top of it. Laura came recommended by a client, and now I have much more professional looking page with excellent regular posts – thank you Laura!” – Dawn Webb Advisory

Why all accountancy firms need to be visible on Facebook and Instagram!

Let me just give you a few stats. Would you be surprised to learn that most people refresh their Facebook feed 10-15 times a day? The latest stats show that the average user spends a whopping 58 minutes on Facebook a day! (53 minutes for Instagram).

This is powerful stuff … and with Facebook and Instagram’s hyper targeted ad campaign options, you could be putting your accountancy practice in front of your IDEAL CUSTOMER … right now!!!

Plus – did you know that a staggering 74% of consumers go to social media to guide their purchasing decisions? That means that once your potential customer has been made aware of your firm, they’re likely to look you up on Facebook before they decide whether or not to engage with you, or your competitor. They’ll take a look at your Facebook page posts, check for reviews and comments, and see what others are saying about you. It’s all part of the “consumer decision journey”.

When I first started with Dawn (above) … she was cautious (who says accountants have a stereotype hey!). Within 4 hours of her first Facebook ad going live, she had TWO qualified leads from local businesses wanting to meet her for a consultation and quote.

Wow, wasn’t expecting anything through that quick! Thank you, Dawn

Leading up to this campaign we had steadily built up an organic presence within the local market, positioning her as an expert in the field, putting out great content to grow likeability and trust.

And this is what I have been doing for all my accountancy clients for the past 5 years.

Social media done well, works. And it works whether you’re a brand new practice or you’re already well established. An effective social media strategy really can help you thrive.

Why work with a specialist?

Let’s face it, there’s only so many hours in the day, and business owners often wear all the hats. My clients know that their expertise lies elsewhere, and they can get the most out of their investment if they work with someone that’s really going to take care of their social media marketing.

They appreciate that someone like me can grow their business faster and much more efficiently than they ever could.

No more whittling away hours trying to craft a Facebook Ad or Posts that just doesn’t work or contribute to moving their business forward. No more anxiously struggling over their Facebook presence, or lack of!

Facebook can be really overwhelming if you don’t know what you’re doing. And because it updates so regularly and best practices change on a weekly basis, it can be nearly impossible for business owners to keep up.

I’ve seen so many business waste a lot of money on poorly written and inadequately targeted ads they’ve tried to do themselves. Using money that could have been used to grow their business if they were working with a professional.

I’ve also seen businesses throw money away on fancy (and expensive) agencies who still don’t know what they’re doing! I’ve found this to be especially true with agencies that aren’t used to working with grassroots businesses, genuinely local businesses, start ups and businesses with smaller budgets.

And this is where my journey began! I saw a gap in the market for real results, for real businesses. I’m proud to bring the powerful results of Facebook to everyday business owners. It’s the core of what I do. It’s WHY I do what I do.

It’s why I get so excited when a new client comes to me, ready to start our journey together. Nothing makes me happier than knowing I’ve directly helped a business grow using the power of Facebook and Instagram.

Ask yourself these questions …

Do you … know you should be using Facebook … but just don’t know how?
Are you … unsure where to start with Facebook and haven’t even got a Facebook Page?
Have you … got a Facebook Page, but really don’t know what to do next?
Are you … feeling overwhelmed when it comes to promoting your business with Facebook?
Have you … spent a little bit on Facebook before but didn’t see any results?
Do you … want to grow your client base but aren’t sure how you’re going to achieve those goals?
Are you … simply struggling with the time to sit down and get Facebook right because you don’t have any in-house marketing help?
Do you … worry about what your competitors are doing on Facebook and worry about them taking more of your market share?
Are you … concerned with your lack of professional presence on Facebook?
Are you … already run ragged with the day to day running of your business and just don’t have hours to waste trying to work things out for yourself?
Are you … ready to fast track your business and work with someone who can support you in the right way, and help you grow using Facebook?

If you’ve nodded to any of these questions, then please, do get in touch for a free and friendly chat about where you are now, and what it is you want to achieve. I am here to help. And if I don’t think I can help you, I’ll point you in the right direction of what I suggest your next steps to be.

What others are saying …

Here’s some Reviews posted from my Facebook page!

“Laura is great to work with. The detail of her knowledge of social media is second to none. She makes it easy for you to understand and works tirelessly to move your business forward. I would not use anyone else for my marketing needs. Thank you Laura.” – George Messenger, Cornwall

“I cannot praise Laura and the Practical Marketing Academy enough. Laura’s knowledge, advice, guidance and work ethic has allowed our business to develop our Facebook presence substantially. As a result we recently asked Laura to double her workload for our company..” – Gordon Robertson, Glasgow

“Laura’s knowledge & experience on all things marketing is incredible. Her support & guidance is amazing. If you’re looking at starting a business but don’t know how to market/promote then get in touch with Laura. If you want to promote your well established business & gain more brand awareness then Laura is the lady for you. I can’t recommend her services enough” – Rachel

“Laura has been my absolute saviour when it comes to facebook marketing she has transformed my page and increased my business profile, I would be lost without her expert skills, knowledge and understanding of social media. There is so much pressure for a business to be accessible through social media platforms and Laura has taken this worry completely off my shoulders enabling me to concentrate on the business. If you need marketing assistance I highly recommend using Laura at Practical Marketing she offers an outstanding service. Thank You Laura ????” – Sally

“Professionalism, experience, knowledge and value for such a great service. I have been working with Laura for 4 years. Her ideas, creativity and passion to help me to grow my business is 5 ⭐️ She is great to work with” – Chris

“Laura is a great person to work with. Her knowledge of social media is outstanding, and her creativity for marketing is just amazing. With Laura’s help and support she has moved our business forward. Her Professionalism and experience is the one thing we could not do without. We would highly recommend Laura for any of your social media advertising. Laura gives outstanding service and we wouldn’t be without her. Thank you Laura xx Norman / Sandy and Team” – Sandra, The Ascot Hotel

“After months of getting my Facebooks Ads rejected, I finally found Laura! Her in-depth knowledge and understanding of the complex issues with regards to running a successful ad are outstanding! Laura also was so patient with me and the communication between is something I valued tremendously. I can not recommend Laura enough” – Jo Robertson

“Laura has helped my business for the last eighteen months. It is so important to get the right message out at the right time and Laura has done this time after time. Always positive and creative and very well versed in the workings of social media. I have no hesitation in recommending Laura to any business looking to build their social media profile.” – Bobby, Edinburgh

“Laura has been helping me grow my business with her amazing skills with social media marketing, since working with her I have seen a dramatic increase in business! Can’t thank you enough Laura!” – Jon

Why choose me?

I’ve been working with businesses like yours for the past 5 years, helping them grow using the power of Facebook. I know what works, and what doesn’t. I’ve spend tens of thousands of pounds on the Facebook platform for my Managed Facebook Support 1-2-1 clients.

Educated at a top 10 UK university, with a Diploma in Digital Marketing from the Chartered Institute of Marketing, and with more advanced Facebook training programmes, courses and coaching under my belt that I could possibly list, I want you to know that whenever I take on a new client, I give them my best. Your success really is my success!

FAQs

How do I know if Facebook marketing is right for me?

Facebook marketing is right for everyone! It’s the worlds largest social media platform. If you’re a small business owner and Facebook is not significantly contributing to your bottom line, then you need to do something about it, because your business is missing out! Your customers are on there and you just need to get in front of them.

But isn’t Facebook just a waste of money? I’ve tried it before and just didn’t see anything back.

Well ran Facebook Ads can be extremely successful and worth while (just take a look at those testimonials from my lovely clients!).

Depending on your goals, you can use Facebook to do things like boost brand awareness, drive visitors to your website, or encourage people to book a free consultation.

Because of Facebook’s advanced targeting options, you can get your message in front of your ideal customers. People that are likely to want or need your services. So you’re only paying to reach the most valuable potential customers.

You can also re-target people that have previously been on your website, or engaged with your Facebook page and Ads. You can choose to show ads to people on your email list (if you have one), nudging those warm audiences into becoming clients.

How do I contact you?

If you feel ready to take the next steps to grow your accountancy business using Facebook, or you simply want to chat about what Facebook could do for your specific business, or ask me some questions, send me an email and we’ll arrange a good time to talk.

I am here to help. And if I don’t think I can help you, I’ll point you in the right direction of what I suggest your next steps to be.

Email me

Additional Add Ons you may wish to think about: